How to use it
Designed for one sitting, not a workshop series.
Fill before kickoff. Send as the single source of truth, it prevents scope drift and 'surprise' channel strategies.
Resources · Founders briefing agencies or freelancers
Agency Brief Template
A one-page agency brief that gives channel partners the goals, constraints, proof, decision rules, and success metrics they need in one pass.
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What you get
Inside the Agency Brief Template
One-page brief · 20 minutes to complete
- Goal, constraint, and success-metric blocks
- Proof and positioning inputs the agency can't guess
- Scope boundaries, what is in / out for the first sprint
- Reporting cadence, what you need to see weekly
Best fit
Who this is for.
Founders briefing agencies, freelancers, or contractors on paid, content, or creative.
Not for: Teams that have not agreed an internal owner for the agency relationship.
FAQ
Three questions founders ask before requesting it.
Does this replace a statement of work?
No, it informs the SOW. It makes the SOW shorter and clearer.
Can I use it for multiple agencies?
Yes, duplicate the brief per vendor with shared company context.
Will you review our brief?
On engagements, yes, brief quality is part of how we direct execution.
Other resources
Three more, all free.
Post-PMF founders · ~5 minutes
Growth Bottleneck Scorecard
10 questions across the five constraints that usually block repeatable pipeline: positioning, acquisition, conversion, reporting, and team ownership.
View →Post-PMF startup leadership teams
90-Day Growth Experiment Planner
Turn one commercial priority into a 13-week sequence of experiments, owners, decision rules, and reusable learning.
View →VCs and accelerator teams
VC Portfolio Growth Diagnosis Template
A portfolio workshop format for spotting whether a founder needs positioning, acquisition, team, or reporting help first.
View →Need more than a template?
If the agency brief template surfaces a constraint you'd rather solve with senior help, the next step is a Growth Diagnosis call. Bring your result, we'll pressure-test the constraint it names and sketch the next move in 20 minutes.
Last updated: 26 July 2026