# Agency Brief Template

We Scale Startups · Free template

## Goal (one sentence)
What commercial outcome must move in the next 90 days?

## ICP
Who buys, why now, and what they tried before.

## Constraints
Budget floor/ceiling · Brand / claims · Channels in / out · Legal review

## Proof and assets available
Case studies · Data · Creative · Stack access

## Success metrics
Primary:  
Secondary:  
Kill criteria:

## Cadence
Weekly decision meeting owner:  
Reporting source of truth:

https://wescalestartups.com/before-you-hire-another-agency