Constraint in plain English
Positioning, acquisition, conversion, reporting, or ownership. One primary bottleneck, not a laundry list.
We Scale Startups · Growth Audit
Post-PMF AI SaaS.
Founder still owns growth.
Name the constraint before you hire around it.
A 20-minute Growth Audit for AI and B2B SaaS founders who already have traction, still make the weekly growth calls themselves, and need a clear bottleneck before adding marketing headcount or agency volume.
£18M+ Revenue influenced
£6M+ Paid acquisition spend managed
479+ Founder sessions
4.93/5 GrowthMentor rating
The moment you're in
The product is ahead of the growth system.
- 01
Product works. Early customers exist. Growth still routes through the founder every week.
- 02
The category language is moving faster than the pipeline system, so messaging keeps getting rewritten mid-campaign.
- 03
You can hire marketers or an agency, but nobody has named the constraint yet, so headcount just amplifies noise.
- 04
Board asks for a growth update and the honest answer is still 'we're testing a few things'.
Self-qualify
Built for this stage. Not for every founder.
Better you know in 30 seconds than 15 minutes into a call.
Built for
- Post-PMF AI / B2B SaaS with real traction, not a pitch deck
- Founder still owns growth decisions (no CMO / VP Marketing yet)
- Seed–Series A capital already in, or about to pressure the pipeline
- Willing to bring numbers, not just a brand story
- Want a named bottleneck before hiring more marketing capacity
Not for
- Pre-PMF, still searching for fit
- Already have a senior marketing owner in seat
- Want a campaign sprint with no diagnosis
- Volume buyers who want more activity, not sharper decisions
What you leave with
Bottleneck named. Next move clear.
What not to spend on yet
An honest cut on campaign volume, tool sprawl, or a premature CMO hire that would amplify the wrong thing.
Fit, or a clear no
If WSS is not the right call, you still leave with the diagnosis. No deck theatre at the end.
Where to start
The smallest commitment that answers the biggest question.
Most founders on this page start with the free audit, then choose Diagnosis or Fractional CMO only if the constraint is clear.
20-minute Growth Audit
Start here
Free diagnostic call. Bring the current funnel picture. Leave with the constraint named.
Growth Diagnosis
You're not sure yet what's blocking pipeline. Constraint map, evidence review, 90-day plan.
Fractional CMO
You need senior ownership now, not in six months when a full-time hire lands. Operating cadence, channel direction, board reporting.
Founder voices
“Daniel helped us move from scattered founder-led marketing to a clear weekly acquisition rhythm. Within 90 days we had a sharper ICP, cleaner reporting, and a campaign system the team could run without everything routing back to the founder.”
Before you book
What founders usually ask here.
Is this the same as the generic book page?
Same call length and outcome. This page is the dedicated brief for Post-PMF AI SaaS founders who still own growth. You arrive pre-qualified, so the audit starts faster.
What happens on the Growth Audit?
Bring your current bottleneck. In 20 minutes we name whether the constraint is positioning, acquisition, conversion, reporting, or team ownership, no pitch unless there's a clear fit.
We already raised. Should we just hire a CMO?
Often not yet. A senior hire made before the constraint is named is expensive to reverse. The audit names whether the bottleneck is positioning, acquisition, conversion, reporting, or ownership, then whether fractional support or a hire is the right next move.
How is this different from an agency pitch?
Agencies produce once the channel plan is clear. We work one level up: name the bottleneck, lock the weekly decision rhythm, then decide what to build, buy, or hire.
Related reading
Context that pairs with this stage.
Next step
Book the Growth Audit.
Bring your current numbers and what you think is blocking pipeline. You'll leave with the constraint named in plain English, and an honest read on whether we're the right call.