Why is every case written in the same format?
Problem / Action / Result keeps the proof scannable and comparable. The format is deliberate, it means the work is repeatable, not a one-off creative project.
Proof
Useful results from practical growth work.
These are not decorative portfolio tiles. They are examples of constraints identified, systems improved, and clearer growth motion created.
What is published here
Cases 5 written up in full Each one has its own page, not a logo tile.
Sectors Fintech · Healthtech · EdTech The sectors the work below sits in.
Format 5 sections, every time Problem, action, result, system, why it mattered.
Selected work
Case studies worth keeping.
Fintech Q1 2024 – Q2 2024
Ned: Paid Acquisition & SEO
Google Ads, SEO, and landing-page improvements for a platform helping small-business owners find funding and complete qualified applications.
- Average CTR improved to 8.6%
- More than 500 sign-ups in the first two months
- Average CPC reached $0.74
- 48k+ impressions across Google Ads
Healthtech Q3 2024 – Q4 2024
eQuoo: Growth Strategy & Positioning
Growth strategy and acquisition support for a mental health app operating in a sensitive and evidence-led category.
- Sharper mental health positioning
- Clearer acquisition narrative
EdTech Q2 2024 – Q3 2024
LessonsUp: Acquisition Focus & Messaging
Growth marketing support for an education product that needed a clearer acquisition focus, stronger experiments, and practical campaign priorities.
- Sharper acquisition focus
- Clearer message-market fit
Fintech Q4 2024 – Q1 2025
Nevly: Go-to-Market Foundations
Go-to-market foundations for a financial wellness product where trust and clarity are central to conversion.
- Pre-seed funding secured, validating the new brand and positioning
- Clearer financial wellness positioning
Healthtech November 2025 – March 2026
Healthtech Marketing Function Built from Zero
Built the marketing function from zero for a precision-medicine platform serving clinicians — anonymous at the client's request.
- First structured marketing operation in the company's history
- Launch press release earned 464 media placements and 26 headlines, with national-press coverage following
Related reading
Proof, voices, and how to work together.
FAQ
How to read these cases.
- 01 Problem The constraint the team started with.
- 02 What WSS changed The work that was actually done.
- 03 Commercial result What moved, stated plainly.
- 04 System created What the team kept running afterwards.
- 05 Why it mattered Why the work was worth doing.
Can I get a reference from a case company?
Sometimes, when timing and confidentiality allow, usually after a diagnostic call and when there is a serious fit.
Do these results guarantee similar outcomes for us?
No. Cases show how diagnosis and system work showed up in specific contexts. Your constraint map, team capacity, and market timing still determine what is realistic.
After a case
Bring your situation into a live read.
In 20 minutes, we can usually tell whether your constraint looks like one of these patterns, and which engagement (if any) would actually help.