Healthtech

Healthtech: marketing function from zero (anonymous)

Built the marketing function from zero for a precision-medicine platform serving clinicians — anonymous at the client's request.

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Problem

Strong clinical product, founder CEO with deep technical credentials and clinical partnerships forming — but no marketing operation existed. The CEO was closing partnerships through her personal network, creating content herself, and managing agency relationships ad hoc. No channel strategy, no outbound system, no event presence, and no way to scale beyond founder-led sales.

What WSS changed

Built the entire marketing operation from zero — channel strategy, content matrix, outbound workflow
Researched, ranked, and pitched 100 podcasts across 12 categories with personalised pitches per show
Set up and ran LinkedIn Sales Navigator campaigns across two executive accounts targeting clinic owners and medical directors
Managed a major West Coast healthtech conference end-to-end, including logistics, setup, and post-event outreach to 250+ attendees
Coordinated the specialist agency running paid media and content — held them accountable to deliverables
Built a 115+ clinic database for outbound across HRT franchises, functional medicine, and biohacking practices

Commercial result

First structured marketing operation in the company's history
Launch press release earned 464 media placements and 26 headlines, with national-press coverage following
18 clinicians recruited into the paid clinical pilot ahead of launch
100-podcast outreach programme live with personalised pitches delivered
Conference presence generated active pipeline conversations
LinkedIn outbound running across two accounts with 30–40% connection acceptance
CEO time freed from marketing coordination — moved from doing everything to weekly review

System created

By the end of the engagement, the team was running these systems without WSS in every loop:

Fractional CMO operating rhythm
Outbound workflow
Conference and partnership playbook
Webinar / clinician education process

Why it mattered

For early-stage healthtech companies, the challenge is rarely just visibility. The harder problem is translating clinical credibility into a commercial GTM motion that investors, clinicians, and partners can understand. WSS helped turn this company's marketing from founder-led execution into a more structured commercial function.

The takeaway: the operating system stays with the team. The result isn't a campaign — it's the rhythm that keeps producing them.

More proof and how to engage.

Case FAQ

What founders ask about this engagement.

What did WSS change for this Healthtech client?

Built the entire marketing operation from zero — channel strategy, content matrix, outbound workflow; Researched, ranked, and pitched 100 podcasts across 12 categories with personalised pitches per show; Set up and ran LinkedIn Sales Navigator campaigns across two executive accounts targeting clinic owners and medical directors.

What commercial result did this engagement produce?

First structured marketing operation in the company's history; Launch press release earned 464 media placements and 26 headlines, with national-press coverage following; 18 clinicians recruited into the paid clinical pilot ahead of launch.

What system was left in place after the engagement?

Fractional CMO operating rhythm; Outbound workflow; Conference and partnership playbook; Webinar / clinician education process — owned by the internal team after handover.

How does WSS structure case studies?

Five standardised sections: Problem, What WSS changed, Commercial result, System created, Why it mattered. Same format every time so buyers can read in 60 seconds.

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