We hired an agency six months ago and pipeline hasn't grown. What now?
Six months is long enough to know the current setup isn't producing pipeline, but it rarely tells you whether the agency is the problem. In most post-raise companies the agency was hired before anyone decided which buyer and offer it should work on, so it executes a guess and reports on activity such as clicks and MQLs. Before you replace it, check two things. First, whether the leads it produces ever become qualified opportunities in your CRM. Second, whether anyone senior on your side owns the brief and changes it based on results. If leads arrive but don't convert, the problem sits upstream of the agency. If nobody owns the brief, a new agency will repeat the same six months. A Growth Diagnosis (£2k–£4k, 1 week) tells you which it is and whether to re-brief the agency or replace it.