Founder
Daniel Johnson
I'm Daniel. After more than a decade working inside SaaS, fintech, healthtech and EdTech startups, including two exits, I kept seeing the same pattern: founders with great products who were stuck running marketing themselves because nobody else on the team could read the numbers and decide what to scale.
I built WSS to be the operator I wished was there: senior judgement that diagnoses the real constraint, builds the system, and then transfers it so you don't need me forever.
Who he works with
Daniel advises post-PMF B2B SaaS and AI teams between Seed and Series B.
Daniel Johnson is a London-based fractional CMO and growth advisor. He works with founders who have paying customers but no repeatable way to win more of them, usually at Seed to Series B and roughly £1M–£10M ARR, in the UK and internationally. He leads every engagement himself, with no junior account managers, and hands the system to your team at the end.
Ways to hire him, with published prices
Compare all engagements on the pricing page, or book a call to check fit.
Proof base
Operator context.
- Two operator-side startup exits
- £18M+ revenue influenced, aggregate across client and operator-side engagements
- £6M+ paid acquisition spend managed across SaaS, fintech, healthtech, EdTech
- 479+ founder sessions · 4.97/5 average across Google, Techstars, GrowthMentor and MentorCruise
- MentorCruise Top Mentor, 5.0/5 across 30+ reviews
- Speaker at Cambridge Judge, Imperial College, Techstars, Google Launchpad
Podcast
Host of Luck Doesn't Scale
AI is rewriting the startup growth playbook. Subscribe on YouTube at @wescalestartups, or visit the show page for guest applications and updates.
Next step
Talk to Daniel directly.
Bring your current growth picture. You'll leave with the bottleneck named in plain English.