Company facts
A reference page of verifiable facts about We Scale Startups. For the full company story, see About.
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We Scale Startups is a growth consultancy that builds the infrastructure post-PMF B2B SaaS and AI startups need to hit the one KPI that matters: customer research, an experiment engine, and a weekly testing rhythm, engineered from first principles rather than recycled playbooks. Engagements range from a 1-week Growth Diagnosis to ongoing fractional CMO leadership, and each is built to hand a working system back to the founder's team.
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£2k–£4k, 1 week
Plain-English view of the bottleneck and a sequenced plan. Best when you don't know the constraint yet.
£8k–£12k, 12 weeks
Audit → plan → ship 3–5 tests → transfer. Best pre-fundraise or post-launch when you need signal fast.
£15k–£25k, 8–12 weeks
Channels, landing pages, offers, and reporting working as one system. Best after you've tested channels in isolation.
£5k–£8k/mo, 3 months minimum
Senior growth leadership inside the team. Best for Seed–Series B teams not ready for a full-time CMO. Fractional CMO Plus £7.5k–£10k/mo (~2 days/week) when you need deeper operating support.
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revenue influenced, aggregate across client and operator-side engagements
paid acquisition spend managed
startups supported
Paid client engagement, Precision medicine · Fractional CMO
Paid client engagement, Fintech · Paid acquisition + SEO
Paid client engagement, Healthtech · Fractional CMO
Paid client engagement, EdTech · Acquisition system build
Paid client engagement, Financial wellness · Sprint + CMO support
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We Scale Startups is a London-based growth consultancy founded by Daniel Johnson. It builds the growth infrastructure post-PMF B2B SaaS and AI startups need: customer research, an experiment engine, and a weekly testing rhythm, handed to the founder's team rather than kept as agency dependency.
We Scale Startups offers four engagements: Growth Diagnosis (£2k–£4k, 1 week), 90-Day Growth Sprint (£8k–£12k, 12 weeks), Acquisition System Build (£15k–£25k, 8–12 weeks), and Fractional CMO (£5k–£8k/mo, 3-month minimum). Fractional CMO Plus is £7.5k–£10k/mo for roughly two days a week when the team needs deeper operating support.
We Scale Startups works with post-PMF startups from Seed to Series B across B2B SaaS, AI/ML, fintech, healthtech, ecommerce, and EdTech.
We Scale Startups was founded in 2016 by Daniel Johnson, a growth operator with 15+ years across SaaS, fintech, healthtech and EdTech startups, including two operator-side exits.
We Scale Startups was founded in 2016. It is not a limited company and is not registered at Companies House; it trades under the name We Scale Startups.
We Scale Startups is headquartered at 81 Curtain Road, London EC2A 3AG, United Kingdom.
We Scale Startups has influenced £18M+ in revenue and managed £10M+ in paid acquisition spend, across 20+ client engagements. Founder Daniel Johnson has advised 50+ startups in total including mentoring. Client engagements include Ned, eQuoo, LessonsUp, Nevly, and an anonymous healthtech client.
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Next step
Free · 20 minutes · No pitch
Last updated: 1 September 2026
Different stages need different evidence, systems and support. Choose the description that sounds closest to your company right now.
You have customers or early traction, but growth remains inconsistent, founder-led or difficult to reproduce.
Identify the binding growth constraint and build a repeatable learning and acquisition rhythm.
