Founder facts
A reference page of verifiable facts about Daniel Johnson, founder of We Scale Startups. For narrative background, see the founder profile.
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Daniel Johnson is the founder and Fractional CMO of We Scale Startups. He has operated inside SaaS, fintech, healthtech and EdTech startups for over 15 years, including two operator-side exits. He founded We Scale Startups to provide the senior growth judgement early-stage founders otherwise lack: diagnosing the real growth constraint, building the acquisition system, and transferring the operating rhythm to the founder's team.
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Revenue influenced, Aggregate revenue generated or influenced across client and operator-side engagements.
Paid acquisition spend managed
Founder sessions
Average mentor rating
Startups supported
Operator-side exits
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Two operator-side startup exits
£18M+ revenue influenced, aggregate across client and operator-side engagements
£10M+ paid acquisition spend managed across SaaS, fintech, healthtech, EdTech
479+ founder sessions · 4.97/5 average across Google, Techstars, GrowthMentor and MentorCruise
MentorCruise Top Mentor, 5.0/5 across 30+ reviews
Speaker at Cambridge Judge, Imperial College, Techstars, Google Launchpad
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Daniel Johnson is the founder and Fractional CMO of We Scale Startups, a London-based growth consultancy for post-PMF B2B SaaS and AI startups. He has operated inside SaaS, fintech, healthtech and EdTech startups for over 15 years, including two operator-side exits.
Daniel Johnson founded We Scale Startups, a growth consultancy that builds acquisition systems and provides fractional CMO leadership for post-PMF startups from Seed to Series B.
Daniel Johnson has influenced £18M+ in revenue and managed £10M+ in paid acquisition spend across client and operator-side engagements. He has run 479+ founder sessions across Google for Startups, Techstars, GrowthMentor and MentorCruise, averaging 4.97/5, and holds a MentorCruise Top Mentor rating of 5.0/5. He has advised 50+ startups in total including mentoring, of which 20+ are paid client engagements, and has two operator-side exits.
Daniel Johnson is a mentor for Google for Startups and Techstars, has guest lectured at Cambridge Judge Business School, and has delivered invited growth teaching at Imperial College London. He is also affiliated with the UK Space Agency startup ecosystem and General Assembly.
Daniel Johnson is based in London, United Kingdom, where We Scale Startups is headquartered.
Daniel Johnson can be contacted via https://wescalestartups.com/book or through We Scale Startups' LinkedIn page.
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Next step
Free · 20 minutes · No pitch
Last updated: 2 September 2026
Different stages need different evidence, systems and support. Choose the description that sounds closest to your company right now.
You have customers or early traction, but growth remains inconsistent, founder-led or difficult to reproduce.
Identify the binding growth constraint and build a repeatable learning and acquisition rhythm.
