Post-PMF founders
Seed to Series B, traction but inconsistent acquisition, founder still the best salesperson.
Course
What the Heck is Growth?
A 12-module cohort course for post-PMF founders and operators who are done guessing at acquisition. Learn to diagnose the bottleneck, build the system, and transfer the rhythm, the same method WSS uses with clients.
Who this is for
Founders and operators who want to understand growth, properly.
You've got traction. You know growth matters. But every time you open a book or blog, it's either too tactical (run this ad) or too vague (growth is a mindset). This course is the practical, system-level view, the same one used with WSS clients.
First growth hires
Recently promoted or hired to run growth, need a framework before the team drifts.
Ops people
Running marketing, sales, or product, want to understand how the pieces fit into a system.
12 Modules
What you'll learn.
Module 01
What growth actually is (and isn't)
Stop confusing growth with marketing tactics. Learn the system view.
Module 02
Finding the bottleneck
Use the 5-layer diagnostic framework to name what's blocking pipeline.
Module 03
Positioning that converts
Move from generic "AI-powered" claims to specific buyer-focused messaging.
Module 04
Acquisition channel sequencing
Learn which channels to test first, and how to avoid channel sprawl.
Module 05
Conversion and funnel logic
Fix the pages and flows that leak pipeline before the demo.
Module 06
Reporting that drives decisions
Build a growth scorecard that tells you what to scale, kill, or fix.
Module 07
Building the experiment backlog
How to generate, prioritise, and run growth experiments that compound.
Module 08
Transfer: making it repeatable
Document the system so the team can run without founder heroics.
Module 09
AI-native GTM workflows
Use generative and agentic AI to accelerate research, testing, and iteration.
Module 10
When to hire, what to outsource
Decision framework for fractional CMO, agency, or in-house hire.
Module 11
Case study walkthrough
See the system applied to a real post-PMF SaaS startup.
Module 12
Your 90-day growth plan
Leave with a prioritised roadmap, ownership, and decision cadence.
Waitlist now open
£30/mo for 12 weeks. Join the waitlist for the next cohort.
Join the waitlist to be first in line when the cohort launches. No charge until the course goes live, just early access and a founding-member discount.
Prefer working directly? Book a 20-minute growth diagnostic →
Not ready for a course?
Book a 20-minute growth diagnostic instead.
Sometimes the fastest way to learn is a focused conversation about your actual bottleneck.
Last updated: 26 July 2026