Resources · Post-PMF startup leadership teams
Turn one commercial priority into a 13-week sequence of experiments, owners, decision rules, and reusable learning.
Free. The editable workbook and guide are available immediately after signup.
Send me the 90-Day Growth Experiment Planner
Get the editable workbook, the concise field guide, and five practical emails that help you turn it into a working quarterly rhythm.
Includes the five-email planner implementation series. Unsubscribe any time.
What you get
Editable Excel planner + 3-page field guide · 60 minutes to set up
How to use it
Block 60 minutes with the founder and growth owner. Set one measurable commercial priority, rank only the experiments the team can interpret, then protect a 30-minute Friday decision review for all 13 weeks.
Best fit
Post-PMF startup teams that need a focused quarter of learning, not another channel list.
Not for: Teams looking for a generic library of growth tactics. The planner is deliberately opinionated: one priority, a small experiment portfolio, and a decision every week.
FAQ
You get an editable Excel workbook with five working sheets plus a three-page PDF field guide. The email sequence helps you install it over the following two weeks.
No. The structure works for shorter cycles, but 13 weeks is long enough to establish a baseline, run meaningful tests, and carry the learning into the next quarter.
You are taken straight to both downloads and receive five practical emails over 16 days. The first delivers the files; the remaining four help you choose a priority, use a worked example, avoid common failure modes, and pressure-test the plan.
Other resources
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View →Founders hiring senior GTM leadership
The questions to ask, the artefacts to expect in week 1, and the red flags that mean the operator can't build a system.
View →If the 90-day growth experiment planner surfaces a constraint you'd rather solve with senior help, the next step is a Growth Diagnosis call. Bring your result, we'll pressure-test the constraint it names and sketch the next move in 20 minutes.
Last updated: 6 August 2026
Different stages need different evidence, systems and support. Choose the description that sounds closest to your company right now.
You have customers or early traction, but growth remains inconsistent, founder-led or difficult to reproduce.
Identify the binding growth constraint and build a repeatable learning and acquisition rhythm.
