01. Positioning clarity
High — drives every other channelCan a stranger say what you sell, who it's for, and why now — in one sentence?
Weak Improving Clear
WSS Scale Score
How ready is your growth system?
Score your startup across 8 dimensions in 5 minutes. At the end you'll see which constraint will block scale first — and what to fix.
The 8 dimensions
What we measure, and why it predicts scale.
02. Acquisition system
High — compounds when fixedAre paid, SEO, outbound, and content working as one system with shared ICP and offer?
Siloed Partially linked One system
03. Conversion flow
Medium — often a quick winDoes the homepage → demo/lead capture convert at 3%+ for your ICP traffic?
<1% 1–3% 3%+
04. Reporting & decisions
High — without this, growth stays founder-ledIs there one weekly view that says what to scale, stop, or fix this week?
No view Activity only Decision view
05. Team ownership
High — the exit condition for fractional workCan the team run the growth rhythm without founder input for 2+ weeks?
Founder only Mixed Team-owned
06. Offer & pricing
Medium — positioning flows from thisIs the offer sharp for one ICP segment, with pricing that signals confidence?
Blurry Clear but broad Sharp & segmented
07. Experiment cadence
Medium — speed of learningAre 2–4 growth experiments live at any time, with owners and decision rules?
None Ad-hoc 2–4 active
08. Founder time
High — founder bottleneck scoreHow many growth hours per week does the founder spend, and is it the right 5 hours?
>15 hrs 8–15 hrs <8 hrs
How to use this
A diagnostic tool, not a vanity quiz.
1. Score honestly
Get a founder, a growth lead, and one IC in the room. Score each dimension separately, then compare.
2. Find the low score
The dimension with the lowest score is usually the constraint that's blocking repeatable pipeline.
3. Book a diagnostic
Bring the scores to a 20-minute diagnostic. We'll confirm the constraint and recommend the engagement shape.
What the score predicts
Low scores here are why pipeline plateaus.
Positioning + Offer below 2/3
Acquisition spend leaks. Channels attract the wrong ICP. CAC climbs while conversion falls.
Acquisition system below 2/3
Channels work in isolation but pipeline arrives in waves. No compound effect week over week.
Reporting & Decisions below 2/3
Activity gets reported but no one decides what to scale, stop, or fix. Weeks pass without a sharp call.
Team Ownership below 2/3
Growth still depends on founder heroics. The system isn't transferable. Fractional work can't finish.
Ready to diagnose?
Book a 20-minute growth diagnostic.
Bring your WSS Scale Score. In 20 minutes we'll confirm the constraint and recommend the engagement that fits — or tell you where else to go.