AI and GenAI Startups

WSS works as a fractional CMO for AI startups that already have product-market fit

We Scale Startups is a London-based growth consultancy led by Daniel Johnson. For AI and GenAI startups between Seed and Series B, it finds what is actually holding growth back, builds the acquisition and reporting system around it, and hands the weekly rhythm to your team.

Fractional CMO is £5k–£8k a month with a three-month minimum. Fractional CMO Plus, roughly two days a week, is £7.5k–£10k a month. If you are unsure which shape you need, the Growth Diagnosis takes one week and costs £2k–£4k.

AI buyers are more sceptical, so proof beats volume

Buyers of AI products have read a lot of generated copy and are quick to spot it. Generic content does less here than in most B2B markets, and specific proof does more: what changed for a named customer, in numbers, after adoption.

Technical founders usually hold the insight that wins these deals. The work is getting it out of their heads and into positioning, sales material and founder-led content, then telling one story to the technical user and another to the business buyer who signs.

Pick the engagement by what you already know

• You do not know what is limiting growth: Growth Diagnosis, 1 week, £2k–£4k.
• You know the constraint and want to test against it quickly: 90-Day Growth Sprint, 12 weeks, £8k–£12k.
• You need acquisition and reporting wired into one system: Acquisition System Build, 8–12 weeks, £15k–£25k.
• You need senior marketing leadership before a full-time hire makes sense: Fractional CMO, £5k–£8k a month.

Too early before product-market fit, and the wrong shape for long-term outsourcing

The paid engagements assume you already have customers who stay and a buyer you can name. Before that point, the money is better spent on finding fit.

If you want a supplier to produce content or run ad accounts indefinitely, WSS will not suit you. Everything is built to be run by your own team once the engagement ends.