Growth Marketing for Mobile App Startups
User acquisition strategy and ASO for consumer apps, B2B mobile tools, health/fitness apps, and productivity apps — with a retention-first growth framework.
What We Do for Mobile App Startups
Acquisition means nothing if users churn in week one. We bring a retention-first growth framework.
App Growth Sprint (30 Days)
Audit your current UA channels, optimise your onboarding flow, and launch campaigns that drive installs AND activation. Tangible retention improvement in 30 days.
App Store Optimisation (ASO)
Keyword strategy, screenshot optimisation, review management, and conversion rate optimisation. We improve your organic discovery and install conversion rate.
User Acquisition Campaigns
Apple Search Ads, Google UAC, Meta App Install — managed with a focus on quality users, not just cheap installs. We optimise for Day 7 retention, not Day 0 volume.
Retention & Engagement Systems
Push notification strategy, in-app messaging, email reactivation, and engagement loops. We build the systems that turn installs into daily active users.
App Verticals We Serve
From consumer apps to B2B mobile tools — growth strategies adapted for each category.
Consumer Apps
Social, entertainment, lifestyle, and utility apps. We’ve driven millions of downloads and understand the consumer app growth playbook: virality, ASO, and retention loops.
B2B Mobile Tools
Enterprise and SMB productivity tools. Different acquisition channels, longer evaluation cycles, and retention driven by workflow integration. We adapt accordingly.
Health & Fitness Apps
Wellness, fitness tracking, meditation, nutrition apps. Strong intersection with our health tech expertise — we understand the health-conscious user persona.
Productivity & Utility Apps
Microsoft/WinWinX sign-ups and downloads experience. We build acquisition and onboarding funnels for tools that need to demonstrate value in the first session.
Why App Startups Choose Us
Millions of Downloads Driven
Across consumer and B2B products. Microsoft/WinWinX client work. We understand the full app growth stack from ASO to paid UA to retention.
Retention-First Framework
70% of users stop using apps within 3 months. Acquisition without retention is expensive failure. We build growth strategies that start with retention and work backwards.
Data-Driven Optimisation
Cohort analysis, funnel metrics, retention curves — we make decisions based on data, not assumptions. Every campaign ties back to lifetime value.
Startup Growth Expertise
Google for Startups, Techstars, MentorCruise — we’ve mentored dozens of app startups through the acquisition-to-retention challenge.
How We Deliver Results
A 30-day sprint from install audit to retention-optimised growth.
Install & Retention Audit
We analyse your current UA channels, onboarding flow, Day 1/7/30 retention, and engagement patterns. Then identify the biggest drop-off points and growth opportunities.
ASO & Store Optimisation
Keyword research, listing optimisation, screenshot testing, and review strategy. We improve your organic discovery before spending on paid acquisition.
UA Campaign Launch
Paid acquisition campaigns optimised for quality users: targeting, creative, and bidding strategies designed to maximise retention, not just installs.
Retention System Build
Push notifications, in-app messaging, email sequences, and engagement triggers. We build the systems that turn one-time installs into habitual users.
“I’ve driven millions of app downloads across consumer and B2B products. Acquisition means nothing if users churn in week one — I bring a retention-first growth framework.”
Experience spanning consumer apps, B2B mobile tools, and health/fitness applications.
Ready to Build Retention-First Growth?
If you’re a mobile app startup spending on installs without a retention strategy, the App Growth Sprint will change that.
Not Ready Yet?
Download our free guide: “The App Growth Playbook: Retention-First Strategies That Actually Work”