Growth Marketing for EdTech & Online Learning
User acquisition, paid campaigns, and growth strategy for online learning platforms, skills marketplaces, and corporate upskilling tools.
What We Do for EdTech Companies
From learner acquisition to course completion — growth frameworks built for the education funnel.
Growth Sprint (30 Days)
Audit your acquisition channels, optimise your learner funnel, and launch campaigns that drive enrolments — not just clicks. Tangible results in 30 days.
Paid Acquisition Management
Growth Collective certified paid acquisition. We’ve driven results for LessonsUp and understand the EdTech buyer: teachers, institutions, and lifelong learners.
Curriculum & Content Marketing
We’ve built a complete 12-week growth curriculum from scratch and understand how to market educational content that drives enrolment and completion.
Retention & Completion Strategy
Acquisition means nothing if learners churn. 70% stop using apps within 3 months. We bring a retention-first framework to the learner lifecycle.
EdTech Verticals We Serve
From consumer learning platforms to corporate upskilling — we understand the education buyer.
Online Learning Platforms
LessonsUp-type platforms, Skillshare competitors, course marketplaces. We’ve driven paid acquisition for EdTech and understand the awareness-to-enrolment funnel.
Skills Marketplaces
Platforms connecting learners with instructors or content. Two-sided marketplace growth: supply acquisition, demand generation, and matching optimisation.
Corporate Upskilling Tools
B2B EdTech selling to L&D departments. We bring both EdTech content expertise and enterprise B2B outreach systems (LinkedIn, email, Dripify).
K-12 & Early Education Tech
EdTech targeting schools, districts, and parents. Complex buyer personas (teachers, administrators, parents) requiring tailored messaging for each.
Why EdTech Companies Choose Us
Proven Paid Acquisition for EdTech
LessonsUp: documented paid acquisition case study, Growth Collective certified. We know the EdTech acquisition funnel from first click to course completion.
Curriculum Development Experience
Built a complete 12-week growth course (201 slides, workbook, instructor guide) and lectured at Cambridge Judge and Imperial College. We understand education from both sides.
Startup Ecosystem Network
Google for Startups, Techstars, MentorCruise (5.0/5, 30+ reviews). EdTech startups in our network get access to mentorship and growth expertise beyond marketing.
Retention-First Thinking
Post-COVID competition means acquisition costs are rising. We build growth strategies that prioritise learner retention and completion — not just top-of-funnel vanity metrics.
How We Deliver Results
A 30-day sprint from acquisition audit to optimised learner funnel.
Acquisition Audit
Review all channels: paid, organic, referral, partnerships. Identify the highest-ROI opportunities and the leaks in your current learner funnel.
Funnel Optimisation
Landing pages, onboarding flows, email sequences, and activation triggers. We optimise the journey from first touch to course completion.
Campaign Launch & Scaling
Paid campaigns, content marketing, and partnership outreach — launched and optimised weekly based on enrolment and completion data.
Retention & Referral Systems
Completion incentives, community building, referral programmes. We build the systems that turn learners into advocates.
“I’ve driven paid acquisition for EdTech platforms and built curriculum from scratch. I understand the learner acquisition funnel — from awareness through enrolment to completion and referral.”
LessonsUp paid acquisition, 12-week growth curriculum, Cambridge Judge and Imperial College teaching experience.
Ready to Grow Your Learner Base?
If you’re an EdTech company spending on acquisition without a system, the 30-Day Growth Sprint will change that.
Not Ready Yet?
Download our free guide: “The EdTech Growth Playbook: From Acquisition to Completion”