Marketing for eCommerce SaaS & Automation Platforms
Full marketing function for eCommerce automation, dropshipping tools, inventory management, and marketplace integration platforms. Proven over 18+ months as Head of Marketing.
What We Do for eCommerce SaaS Companies
Not just advice — we’ve run the full marketing function for an eCommerce SaaS platform for 18+ months.
SaaS Marketing Audit + 90-Day Roadmap
Complete marketing assessment: SEO, paid, content, partnerships, events. Then a prioritised 90-day roadmap with specific actions, owners, and KPIs.
SEO & Content Strategy
We managed SEO agencies (Kalium, Linkbuilder.io), produced 10+ thought leadership articles, and built organic search as a primary acquisition channel at Spark Shipping.
Paid Acquisition (Google, Meta, Bing)
Managed Google, Facebook, and Bing Ads through PBS agency. We know how to target the eCommerce seller persona: 35-45yo, Shopify, 20-50 orders/day.
Partnerships & Trade Shows
Launched the Ordoro partnership and managed 3 trade shows (SEMA, SHOT Show, AIMExpo). We build partnership pipelines and event strategies that generate ROI.
eCommerce SaaS Verticals We Serve
Deep experience across the eCommerce tools ecosystem.
eCommerce Automation & Dropshipping
From Spark Shipping to Flxpoint competitors — we understand the automation buyer: sellers scaling from manual to automated, needing reliability and integration depth.
Inventory & Order Management
Ordoro, Ecomdash, Inventory Source — the mid-market tools segment. We’ve built partnership strategies and content positioning for this exact category.
Marketplace Integration Tools
Multi-channel selling platforms connecting Shopify, Amazon, eBay. We know the messaging that resonates with sellers overwhelmed by marketplace complexity.
Shipping & Fulfilment SaaS
Shippo, ShipStation, Skubana competitors. Operational SaaS where reliability messaging and integration depth drive purchasing decisions.
Why eCommerce SaaS Companies Choose Us
18+ Months Running the Full Function
At Spark Shipping: SEO agency management, PPC consultant oversight, partnership launches, 3 industry trade shows, HubSpot implementation, IP/trademark work. Full handover doc completed.
We Know Your Customer Persona
35-45 year old eCommerce retailer, Shopify-based, processing 20-50 orders/day. We’ve tested messaging, content, and ad creative specifically for this buyer.
Partnership & Event Playbook
Ordoro partnership launch, SEMA, SHOT Show, AIMExpo — complete event strategy from booth design to post-show follow-up. We have the vendor relationships to accelerate your growth.
Full Vendor Management Experience
We’ve managed SEO agencies, PPC consultants, content writers, and marketing tools. We know how to build and orchestrate a marketing function, not just advise on one.
How We Deliver Results
A proven framework from marketing audit to full growth engine.
Marketing Audit & Competitive Analysis
Deep dive into your current marketing, competitor positioning, SEO landscape, and growth opportunities. We identify what’s working, what’s not, and what’s missing.
90-Day Roadmap & Priorities
A prioritised action plan: which channels to invest in, which partnerships to pursue, which content to create, and which events to attend — with specific KPIs for each.
Execution & Vendor Management
We execute directly or manage your agency/vendor stack. SEO, paid, content, partnerships, events — all coordinated under one strategic vision.
Handover & Scaling
As you grow, we document everything: playbooks, SOPs, vendor relationships, and performance benchmarks so your team can scale independently.
“I ran the full marketing function for an eCommerce SaaS platform for 18 months — SEO agency, PPC consultant, partnership launches, three industry trade shows. I have the playbook and vendor relationships to accelerate your growth.”
Spark Shipping case study: 18+ months, full marketing function, complete handover documentation.
Ready to Scale Your eCommerce SaaS Marketing?
If you’re an eCommerce SaaS company that needs strategic marketing leadership, not just tactical execution, let’s talk.
Not Ready Yet?
Download our free guide: “The eCommerce SaaS Marketing Playbook: From Product to Pipeline”