Growth Marketing for eCommerce Brands
Performance marketing and brand strategy for SE Asian marketplace sellers, health & wellness DTC brands, and automotive aftermarket eCommerce — with real cross-market experience.
What We Do for eCommerce Brands
Strategic oversight that stops you wasting budget on the wrong channels — across marketplaces, DTC, and cross-border.
eCommerce Growth Audit (2 Weeks)
Performance review across all channels: marketplace ads, DTC acquisition, social, SEO. We find the gaps between your spending and your results — then fix them.
Performance Marketing Management
Shopee, Lazada, Meta, Google — managed across SE Asian and global markets. We found Shopee TH visitors at 312% of target vs 81% GMV, identifying the conversion gap most brands miss.
Brand & Content Strategy
From Bien Health’s Lion’s Mane Gummies launch to plant-powered wellness branding — we build positioning and content that differentiates in crowded DTC markets.
Marketplace vs DTC Strategy
The biggest strategic question for eCommerce brands: when to invest in marketplace, when to go DTC, and how to balance both. We bring data-driven clarity.
eCommerce Verticals We Serve
From Shopee power sellers to DTC wellness brands — real campaign experience across markets.
SE Asian Marketplace Sellers
Shopee PH/TH, Lazada PH/TH, Meta PH — we’ve reviewed performance marketing for FRONTLINE/Boehringer-Ingelheim across these markets and know where budgets leak.
Health & Wellness DTC
Supplements ($177B globally), functional foods, plant-powered products. We launched Lion’s Mane Gummies positioning and built SEO strategy for Bien Health / Well Squared.
Automotive Aftermarket & Powersports
A $400B+ global market. We managed SEMA, SHOT Show, and AIMExpo for Spark Shipping’s aftermarket eCommerce audience — full event strategy from booth to follow-up.
Cross-Border & Multi-Channel
Brands selling across marketplaces and DTC face complex attribution and channel strategy. We bring strategic oversight to stop budget waste and focus investment.
Why eCommerce Brands Choose Us
Real SE Asian Market Experience
Performance marketing review for FRONTLINE via Hustle & Hive across Shopee PH/TH, Lazada PH/TH, and Meta PH. We found visitors at 312% of target vs 81% GMV — the insight most agencies miss.
DTC Wellness Launch Experience
Bien Health / Well Squared: SEO strategy, Lion’s Mane Gummies launch, plant-powered branding. We know how to position functional wellness products from concept through launch.
Trade Show & Event Expertise
SEMA, AIMExpo — full event strategy for aftermarket eCommerce. Booth planning, talking points, lead capture, and post-show sequences that convert attendance into pipeline.
Strategic, Not Just Tactical
Rising CAC, marketplace vs DTC confusion, cross-border complexity — brands need senior strategic oversight, not another agency running ads. We bring the strategic layer.
How We Deliver Results
From performance audit to optimised, multi-channel growth.
Performance Audit & Channel Review
Deep dive into marketplace performance, DTC metrics, ad spend efficiency, and attribution. We identify exactly where budget is being wasted and where opportunity lives.
Channel Strategy & Prioritisation
Data-driven recommendations on marketplace vs DTC investment, geographic priorities, and channel mix. Clear roadmap with expected impact and timeline.
Campaign Optimisation & Launch
Restructure campaigns, fix targeting, improve creative, and launch new initiatives. Whether it’s Shopee ads or DTC Meta campaigns, we optimise for margin, not just revenue.
Brand Building & Scale
Content strategy, SEO, product launch support, and brand positioning that builds long-term equity — not just short-term sales spikes.
“I manage performance marketing across SE Asian markets and have launched functional wellness products from positioning through SEO. I bring strategic oversight so you stop wasting budget on the wrong channels.”
Experience spanning FRONTLINE/Boehringer-Ingelheim (Shopee/Lazada), Bien Health (DTC wellness), and Spark Shipping (aftermarket eCommerce).
Ready to Stop Wasting Budget?
If you’re an eCommerce brand spending across channels without a clear strategy, the Growth Audit will change that.
Not Ready Yet?
Download our free guide: “The eCommerce Growth Audit Framework: Find Where Your Budget Leaks”