# First Marketing Hire Scorecard

We Scale Startups · Free template

Score need for: Generalist (G) · Growth marketer (M) · Leader / fractional CMO (L)

| Signal | G | M | L |
|---|---|---|---|
| Founder still owns every brief |  |  |  |
| Channels exist but no weekly decisions |  |  |  |
| Need senior sequencing more than hands |  |  |  |
| Budget for full-time CMO exists |  |  |  |

Highest column wins. If L wins and budget is thin, start with Growth Diagnosis then Fractional CMO.

https://wescalestartups.com/before-you-hire-a-head-of-marketing