# Acquisition Channel Decision Matrix

We Scale Startups · Free template

Score each channel 1–5 for your stage. Weight by what matters most this quarter.

| Channel | Stage fit | Team capacity | ICP reach | Time to signal | Weighted total | Decision |
|---|---|---|---|---|---|---|
| Paid search |  |  |  |  |  |  |
| Paid social |  |  |  |  |  |  |
| Outbound |  |  |  |  |  |  |
| SEO / content |  |  |  |  |  |  |
| Partnerships |  |  |  |  |  |  |
| Founder-led |  |  |  |  |  |  |

## Decision rule
Invest in the top two scores. Kill or pause anything that cannot produce a clear signal in one quarter.

https://wescalestartups.com/resources/acquisition-channel-matrix